About DMI



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Dynamic Marketing Incorporated (DMI) is a co-op business founded in 1957. 


The business incorporated on September 29th, 1957 and for over 60 years we have purchased consumer electronics and appliances at wholesale prices from various vendors, and then make them available to our members who sell the merchandise to end consumers through their own storefronts. 


This concept helps Dynamic Marketing's members compete with other "big box" appliance and electronics retailers in New York, New Jersey, Pennsylvania, Delaware, and Connecticut. 


Originally based in Manville, NY - DMI relocated to Brooklyn, NY - and once again relocated to our state-of-the-art warehouse in Hamilton, NJ where our Offices and Warehouse currently resides. DMI originally started as Key Appliance Inc. (10/4/57) but changed to it's current name of Dynamic Marketing, Inc (DMI) as of 1/27/98.




A great article was written in 1980 by Bob Sherman of L.R. Sherman & Sons of Brooklyn (Bob was the last surviving member of the seven original dealers that made up Key Appliance). His article titled "Brief history of Key Appliance ( New York ) and Key America" ( our then umbrella Group ).


DMI (originally known as Key Appliance) is the first and longest running warehouse buying group in America, thanks to the hard work of the original seven dealers and the continuing efforts of our current dealers. 


Bob's article details some of the original challenges that needed to be overcome to pull the business model together. A great deal of water has gone over the dam since it's inception. And our business model, today, is substantially bigger and more sophisticated in the services it provides it's membership and it's trade partners. 


In the summer of 2014, DMI celebrated a new phase in our history, as we began operating from our new Office & Warehouse Headquarters in Hamilton Township New Jersey. 


Enjoy Bob's article - Click Here

(Some photographs of the officers and membership from 1980 are attached)


DMI Welcome Video

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